Industry

Fintech / Payments

Client

PayPal

Confidentiality

NDA (details limited)

Unify PayPal's fragmented money movement experience to reduce drop-off and unlock the full value of P2P at scale.

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The Problem

PayPal's money movement products (P2P, Xoom, Crypto, Bill Split) were architecturally disconnected: inconsistent IA, poor feature discoverability, and drop-off rates ranging from 26% to 64% at key funnel steps. P2P drives ~70% of account funding and ~30% of new user acquisition, so the fragmentation had real business impact.

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The Outcome

Launching 2026. Addresses drop-off rates of 26–64% across key funnel steps in a product that drives ~70% of PayPal's account funding and ~30% of new user acquisition.